About Us
Maya serves as the founder of Noveish and our company origins emerged outside of standardized sizing charts and impersonal production lines. The beginning of the story takes place in my best friend’s wedding dressing room.
She was standing in a beautiful gown that technically fit, but didn’t fit. The tailor was pinning and tucking, not to celebrate her form, but to constrain it. The fabric strained in some places while it gaped in others, and I watched the joy slowly drain from her eyes as she focused on what was wrong instead of what was wonderful. The same story of compromise appeared through the experiences of every woman I knew as I observed them settling for “close enough” instead of “perfect for me.”
The quest for the perfect fit results in a profound feeling of being unseen, according to my interpretation. We must choose between style and a garment that actually honors our shape.
The company Noveish emerged from a single revolutionary concept which stated that clothing should be sculpted to fit the body, not the other way around. The reason you stand taller and feel celebrated and remember the beauty of your own unique silhouette should be the purpose of what you wear.
The name “Noveish” emerges from the combination of “Novelty” and “Ish,” the suffix meaning ‘of or belonging to.’ Our philosophy represents more than manufacturing to us because it serves as a commitment to creating pieces that belong to you. Your inherent beauty shows itself through a precise cut and considered drape that feels personally tailored. Our designs function to highlight your architecture instead of hiding it.
We believe in intelligent elegance. The brand communicates through technical fabrics with subtle stretch and precision tailoring that provides structure with give. A dart functions to sculpt and flatter instead of simply taking in fabric. The designs present the female body in its powerful reality through curves embraced and lines elongated to create clothing that feels like a second skin.
This is our promise to you: clothing that sees you, not just sizes you. You choose these dresses because they were imagined for a body like yours rather than a generic ideal. These are the trusted allies in your closet that make you feel undeniably powerful.
We are grateful for the opportunity to dress your reality.
With gratitude,
Maya Thorne
Founder, Noveish
Contact Us
Our team is here to assist anytime:
Email: care@noveish.com
Phone: +44 808 196 0916
Address: 51 Tib Street, Manchester, M4 1LS, United Kingdom
Support Team Hours (GMT – London):
Monday to Friday: 9:00am – 5:00pm
Saturday and Sunday: 10:00am – 2:00pm
Response Time: We aim to reply to all inquiries within 24 hours.
For more options, visit our Contact Us page.